If you want fans to buy from your eCommerce shop? Then use the ‘Shop Now’ button.Īccess the buttons from the drop-down arrow and select the ‘Edit call to action option. And choose the button providing that action.įor example, if you want more appointments then choose ‘Book’ Now’.
Decide on the action your want your fans to take. You can only choose one button at a time. Online and digital marketing requires both branding and direct response marketing copy.įacebook understands the distinction and has rolled out this feature to help businesses with their direct response marketing.įacebook Page and a robust Facebook Ads strategy are one part of your overall marketing strategy and tactics. phone now, click here, read more, sign-up here, buy now. The goal of direct response marketing is to get people to take action e.g. The other main type is direct response marketing. The hopes and desire is the more times people see your ads the greater chance they will remember your brand at the time of purchase. The goal of awareness campaigns is to introduce your target audience to your brand. The purpose of branding is awareness - think television, radio, and shirt sponsorships advertisements. They are selling feelings and belongings and indirectly buy my sweet sugary fizzy drink.īranding campaign sows the seeds of future harvest. Marketing for branding is the ‘ remember me’ or ‘ hi this is me and what I do‘ type of marketing. #1 Go to your Facebook Page, Manage Page, on right #2 is “Edit Send message now” button
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